Offering Video Therapy: What Your Practice Website Needs
Since January 1, 2025, video therapy has been permanently approved in Germany — no longer as a temporary COVID exception, but as a permanent part of psychotherapeutic care. Since April 2025, up to 50% of all treatment cases may take place via video. This is a genuine paradigm shift that opens new possibilities for many practices.
But: if you offer video therapy, you need to communicate it. And if you communicate, you need to say the right things — because patients have specific questions before they reach out.
Why Video Therapy Must Be Visible on Your Website
People actively searching for video therapy search differently than someone looking for a practice nearby. The search queries are more specific: "psychotherapy online Germany," "CBT via video," "therapist video consultation insurance patient." If you want to reach these patients, you need to clearly and visibly communicate on your website that you offer video therapy.
This sounds obvious — but in practice, this information is missing from most therapist websites. Video therapy either doesn't appear at all, or only as one bullet point among ten in a long list of services. Creating a dedicated section or page for it already sets you apart from most others — similar to making the right first impression with your entire website.
What Patients Specifically Ask — Before They Reach Out
Before someone sends an inquiry, they ask themselves a series of questions. If you answer these questions on your website, you remove the barrier between interest and making contact.
What Should Specifically Appear on Your Website
A dedicated section on video therapy should cover the following:
The last point is often underestimated: if you don't ask in your contact form whether someone wants video therapy, you won't find out until the initial session — and may have oriented all prior communication differently.
Video Therapy as a Differentiator — Especially for Patients Outside the City
There's a patient group for whom video therapy isn't one option among many, but the only realistic one:
- People in rural areas without nearby care
- People with limited mobility
- People with severe social anxiety who can't (yet) make it to a practice
- Working professionals who don't have time for travel during the day
For this group, the question isn't "in-person or video?" but "video or nothing at all."
If you communicate this clearly on your website, you're reaching a group that is actively and urgently searching — and that often searches for a long time because hardly any practice transparently states whether video therapy is actually available. Especially for private practices without an insurance panel, this opens up a supra-regional market.
The Technical Foundation: GDPR and Data Protection
Video connections for therapeutic conversations are not ordinary video calls. The same data protection requirements apply as for all therapeutic communication — encrypted transmission, servers in the EU, no storage of session content.
This doesn't need to be explained at length on your website — but a brief sentence confirming that GDPR-compliant software is used increases trust. Especially for patients who will discuss sensitive topics and want to know that their content is secure.
What This Has to Do with Your Practice Website
If you offer video therapy, you have a real advantage — but only if you communicate it. A practice website that presents this clearly and in a structured way will be found by patients searching specifically, will convince them, and will prompt them to get in touch.
Therapendo gives you the structure for this: a page you can edit yourself, a contact form you can customize, and an inquiry dashboard where you can see at a glance who's requesting video therapy and who's looking for an in-person appointment.